Insights & Ideas
Explore the latest trends, tips, and stories from our industry experts.
- June 12, 2025
- Rupesh Patel
Choosing the Best WhatsApp BSP? Here’s Why UpMatrix Still Beats AiSensy and Wati
Why This Comparison Matters Many WhatsApp Business Service Providers (BSPs) entice you with flashy prices and big promises. But dig a little deeper, and you’ll uncover: We reviewed the top...
- June 9, 2025
- Rupesh Patel
How UpMatrix’s Smart WhatsApp Customer Engagement Tool Solves Top Small Business Challenges
As an SMB owner in India, you already know that one of the biggest hurdles is staying connected with your customers in a way that feels personal and timely. If...
- April 18, 2025
- Rupesh Patel
🚀 UpMatrix Onboarding Guide: Start Sending Utility Messages on WhatsApp
Set up automated order updates, payment reminders, and support messages using WhatsApp — with zero code. ✅ Step 1: Sign Up and Connect Your WhatsApp Number Tip: Make sure your...
- April 18, 2025
- Rupesh Patel
What Are WhatsApp Utility Messages (And Why Your Business Should Start Using Them)
If your business sends order confirmations, shipping updates, or payment reminders —you’re probably using SMS or email. But here’s the problem:They get ignored.They get filtered.And they don’t drive action. WhatsApp...