Put a business process behind every WhatsApp conversation.

Indian businesses already run on WhatsApp. The order, the store request, the appointment, the candidate: it is sent in a group, somebody reads it, and after that it lives on memory and follow-up calls. Nobody is at fault. A group is a good place to say something and a poor place to keep track of it.

So we built the process layer first. A message that matters becomes a record with an owner, a deadline and a status, and UpMatrix does the following up. The apps came after that, one for each kind of work businesses kept asking us about, supported by our Meta Business Partner infrastructure.