- June 12, 2025
- Rupesh Patel
Choosing the Best WhatsApp BSP? Here’s Why UpMatrix Still Beats AiSensy and Wati
Why This Comparison Matters
Many WhatsApp Business Service Providers (BSPs) entice you with flashy prices and big promises. But dig a little deeper, and you’ll uncover:
- Critical features are hidden behind costly upgrades.
- Misleading pricing—taxes not included.
- Extra charges for bots, users, tags, and dashboards.
We reviewed the top three BSPs—AiSensy, Wati, and UpMatrix. The winner? Clearly, UpMatrix.
The Hidden Layers in “Basic” Plans
| Platform | Monthly Price | Annual Price | Thirdparty Integrations | Users Included | Bots (workflows) | Hidden Costs |
|---|---|---|---|---|---|---|
| AiSensy | ₹999 + 18% GST | ₹10,200 + 18% GST | ❌ No | Unlimited | ❌ No | charges to create chatbots + charges for additional tags |
| Wati | ₹2499 + Tax | ₹24,000 + Tax | ❌ No | ✅ 3 Users | ✅ Yes (Unlimited ) | Additional users ₹1299 each user. |
| UpMatrix | ₹950 (GST Included) | ₹9500 (GST Included ) | ✅ Yes | ✅ 5 Users | ✅ Yes (Unlimited ) | ✅ None |
With UpMatrix, not only do you save money, you also get every feature upfront—no surprises or extra costs.
Explore with Confidence: Our Free Forever Plan
We believe in transparency and confidence in our offering. That’s why UpMatrix provides a Free Forever plan:
- All Features Included: Every feature is available without restrictions.
- No Payment Required: Try UpMatrix for free without spending a dime.
- Fair Use Limit: Contact limits encourage fair usage, helping SMBs make informed decisions.
Test everything, see the benefits clearly, and upgrade confidently. That’s how strongly we stand behind UpMatrix’s unmatched value.
What’s Included in UpMatrix’s Base Plan?
- WhatsApp Broadcast & Inbox: Communicate effortlessly.
- Campaign Manager: Run strategic campaigns efficiently.
- CRM & Contact Segmentation: Organize contacts smartly.
- Smart Automation + AI Flows: Automate routine tasks effectively.
- Business Insights & Metrics: Make informed business decisions.
- Multi-agent Team Inbox: Manage customer queries smoothly.
- Lead Manager: Capture and Convert More Leads.
- AI Assistant: Optional Meta charges apply.
UpMatrix’s transparent approach means you pay Meta’s standard conversation rates without inflated costs.
Power Add-ons When You Need Them
Grow at your own pace with modular features like:
- POS with Instant Billing
- WhatsApp Appointments & Scheduling
- ATS Recruiter for Hiring
- Custom Workflows for Specific Industries
These optional upgrades help scale your business exactly when and how you need it.
Why UpMatrix is Perfect for SMBs
UpMatrix’s contact-based plans mean:
- Enterprise-grade tools for businesses of any size.
- No critical features trapped behind expensive tiers.
- Same powerful platform, whether managing 100 or 100,000 contacts.
With UpMatrix, everyone starts on an even playing field.
Finally, a Level Playing Field
Most BSPs penalize growth, charging more as you expand. UpMatrix changes that by giving you comprehensive tools upfront with transparent pricing and a clear growth roadmap.
Ready for a BSP that grows with you, not against you?
Choose UpMatrix. All features. One clear price. No surprises.