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UpMatrix

πŸš€ UpMatrix Onboarding Guide: Start Sending Utility Messages on WhatsApp
  • April 18, 2025
  • Rupesh Patel

πŸš€ UpMatrix Onboarding Guide: Start Sending Utility Messages on WhatsApp

Set up automated order updates, payment reminders, and support messages using WhatsApp β€” with zero code.


βœ… Step 1: Sign Up and Connect Your WhatsApp Number

  1. Go to app.upmatrix.in/register
  2. Create your account
  3. Follow the wizard to connect your WhatsApp Business number via:
    • Cloud API (recommended)
    • 360Dialog or WATI (optional)

Tip: Make sure your number is verified and approved for business use.


? Step 2: Create Your First Utility Message Template

  1. Navigate to Templates in the dashboard
  2. Click Create New Template
  3. Choose Category: Utility
  4. Add your message (e.g. β€œHi {{1}}, your order #{{2}} has been confirmed.”)
  5. Submit for WhatsApp approval

Templates must be:

  • Expected (relevant to a recent action)
  • Timely
  • Personalized

? Step 3: Build an Automation Flow

  1. Go to Workflows
  2. Click New Flow
  3. Use drag-and-drop to set your logic:

Example:

  • Trigger: β€œNew order placed”
  • Action: β€œSend message template: Order Confirmation”
  • Delay: β€œWait 24h”
  • Action: β€œSend payment reminder”

You can also:

  • Tag leads
  • Trigger team notifications
  • Set fallbacks if user doesn’t respond

? Step 4: Collect Opt-Ins (Mandatory)

Use any of these built-in methods:

  • WhatsApp QR code (storefronts, receipts, packaging)
  • Embedded website button: β€œMessage us on WhatsApp”
  • In-thread opt-in (β€œTap to get updates on your orders”)

Only opted-in users can receive utility messages.

More on WhatsApp opt-in policy


? Step 5: Test and Go Live

  1. Test with your own number first
  2. Preview what the message looks like
  3. Once approved β†’ Activate the workflow
  4. Start getting replies in your team inbox

? Best Practices

  • Don’t spam or over-message
  • Use personalization (e.g., name, order #)
  • Include clear next steps (button, link, reply)
  • Respect opt-outs immediately
  • Track quality rating in the β€œSettings” tab

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