Real Estate WhatsApp Strategy – Capture Site Visitors and Close Faster

A visitor walks into your property site.
Looks around.
Asks a few questions.
And leaves.

You hope they call back.
But most don’t.

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What Happens Next? Usually… Nothing.

• The site staff forgets to collect the number
• If they do, there’s no structured follow-up
• No way to know if that lead was hot, warm, or cold
• They get a brochure — and you get ghosted

Now imagine this instead:
They scan a QR code at the site.
You get their WhatsApp instantly.
They receive project info, floor plans, and a short video.
Follow-up messages are automated.
And your sales team closes faster.

That’s what UpMatrix does.

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How It Works

Step 1: Smart Lead Capture at Site

• Place a QR code standee at every property entry
• When scanned, WhatsApp chat opens with: “Hi! Thanks for visiting. Want to explore floor plans or schedule a call?”

Step 2: Automatic Follow-up

• 1 hour after their visit → Send pricing sheet
• Next day → Send a testimonial video or 3D walkthrough
• 3 days later → Check-in message: “Still thinking? Let’s talk.”

Step 3: Sales Team Gets Alerts

• Your sales agent is notified in UpMatrix inbox
• Can pick up conversation anytime, from anywhere

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Bonus: Campaigns to Re-engage

Not everyone buys on day one.
Use UpMatrix campaigns to:

• Send festival offers or price drops
• Share updates on possession dates
• Invite warm leads to an open house

💡 Related: 5 WhatsApp Campaign Ideas to Increase Repeat Customers

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No CRM? No Problem.

Don’t have a real estate CRM?
No worries — UpMatrix tracks every conversation, adds tags, and keeps chat history searchable.

Using a CRM already? UpMatrix connects with it using APIs.

Also check: WhatsApp vs Traditional CRM: Choosing the Right Fit

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Don’t Let Site Visitors Walk Away Cold

Turn every visit into a conversation — and every conversation into a deal.
Create your free UpMatrix account or
Book a real estate demo